I think it's a problem if we think of him as a scientist.

At his previous job, he might have been.

Now? Now he's an entertainer. That's what media figures are.

Like Ann Coulter or Rachel Maddow, or even John Stewart or Matt Drudge, his job is to entertain you with the news.

He's going to write about whatever topic that a lot of people enjoy, and make it seem exciting and new.

It's no different from what Oprah or Katie Couric do. This is the great secret of the news media and the voices for public science.

Their job is to sell ads by entertaining a majority of us. Truth and science are secondary considerations.