What are extremely innovative fashion marketplaces?

Hello guys,

We are building up a fashion marketplace, and are looking for ideas be different to other marketplaces. Our idea is to have a lot of local shops on our marketplace which often do not have access to the internet. Therefore we want to be the place where you can buy stylish clothes from your town or country. However, we feel that we need an innovative element in this idea. Something that let our customer stay. Where he feels, that this is his community. However, no such feature comes to our mind? Do you know some extremely innvative cool marketplaces?

We appreciate your answer!!!