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So they have created two ads for different sexes that are both tongue in cheek and blink at stereotypes with no ill intentions and that is sexist how?

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I don't think they should go to jail for their offense. But it remains to be seen if they will attract female developers that way.

You're an asshole! Oh, you're offended? IT WAS TONGUE IN CHEEK

Hardy ... I cannot get offended. And I am an asshole. Kinda goes with the "spend time on the internet".

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