It discusses the tension between wired.com and Wired magazine, with a good dose of head in the sand from Conde Nast. The comments are particularly good including Chris Anderson and several Wired writers. One theme running through is Wired is well written but not timely, wired.com is timely but not particularly well written. This is a microcosm of the whole print media collapse, but with people who ought to know what to do.
I think beyond what was discussed, advertisers and agencies need to figure out how to engage readers on the internet. We are looking for information or entertainment, but for the most part web ads do neither.