> From the initial connections and users we picked up from the post, we were able to convert 20 users into $50/month paying customers.

On first take, I was surprised you were able to pick up 20 paying users just from an HN post.

But then I went back and read the first part:

> First, being in the community, we had a bunch of friends that were great customer candidates.

It would be interesting to know the breakdown for those first 20 customers: how many came from personal connections?