Hacker News Reader

Ahhh this reminds me of 2002 when advertisers discovered that you could send vCards by bluetooth. I used to get requests to pair whenever I walked through waterloo station, so that I could receive tiny little 1bit bmps and some contact details.

You cool kids with your "new" bluetooth.

It'd be interesting to see what the security ramifications are of having a thirdparty broadcast content directly onto your phone. Pin lock stealer anyone?

View on HN

Sure, but in 2002 there was no iPhone and apps that could handle the Bluetooth signal and trigger different actions. There was also no centralized App Store which could protect users and ensure the the quality.

We are sure there will be lots of marketing people trying to use this technology as a SPAM tool, but we believe that Apple with the the new iOS7 and the feature called iBeacon solve it in an elegant way. It's still under the NDA, but there are some publications about it: http://forums.macrumors.com/showthread.php?t=1597348

Reply on news.ycombinator.com