Basically the formula is supposed to be customizable. Ie. more protein for body builders etc.
If it becomes big, which, I guess is possible, it only makes sense for the Soylent community to hack away. Im thinking it may evolve into few solid recipes that can be mass-distributed and then for those who want fine grained control they can get the separate ingredients/supplements themselves and either modify an existing recipe or create one from scratch.
This whole thing would be pretty stupid-er if it was only going to be one recipe.