McDonald’s and their McSuperfluous Domain Portfolio

TL;DR --> McDonald's owns every www.mc(state).com site and uses each domain for recruiting purposes instead of a central page.

Somewhat anti-climatic but I made it all the way through because I recognized the blog/author and was pining for an article similar to this classic from last year...

http://themetricsystem.rjmetrics.com/2008/11/06/single-lawn-...