Conceptual rebrand of Google's 'Squared' education initiative

jackwmorgan.com

12 points·jackm··7 comments

It's beautiful but if I didn't already know what the Q logo stood for I'd be very confused as to what it exactly it refers to.

More specifically, I think the squareness of the Q would tell me that it has something to do with a square but I wouldn't be able to make the mental leap from "square" to "squared".

For instance in the posters where you have a person inside the "Q" and say "He's a 'Q'." it makes me read "He's a square" which isn't a very nice thing to say about someone.

Thanks. The "He's a square" metaphor is intentional. As the initiative is called 'Squared', students are referred to as 'Squares' - it's a playful pun and isn't derogatory, but I completely understand your point.

Interesting concept, you've put a lot of work in this! First of all, it is 100x better than the current website/branding, but I have a general remark: the style is not quite inline with Google's corporate branding.

Thanks, Jeroen. You're correct, it doesn't strictly follow the Google brand guidelines. Like the current identity, I wanted the brand to have hints of Google's branding, while remaining fairly independent.

Very solid work. I love the integration with all the different aspects of branding, from the name tags to the website. It's a very strong and well thought out concept. I hope someone at Squared sees it.

this was really detailed. very impressed.

Thanks Jay, much appreciated.

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