Flat design and improperly rescaled design: main threats to tablet usability
nngroup.com
nngroup.com
I can stumble my way through. Worse is having to support "ordinary" people, e.g. family members. (I'm increasingly done "supporting" people to whom I don't have strong ties. Time for them to instead complain to / boycott the people creating and perpetuating this mess.)
Form follows function, damnit.
With that said, I think a lot of underskilled designers are mistaking flat design for ambiguous/overminimalist design[1]. A lot of flat design is horrible, but it's not because it's flat (per se), it's because the designer took an existing visual asset and "simplified" it rather than taking the time to redesign it without skeuomorphic or 3d elements.
[1] https://www.iconfinder.com/icondetails/85100/128/apple_finde...
The modern flat movement, on the other hand, is more just graphics designers making something that looks good and doesn't work well. I've put users through user studies on converted Android apps and they have a hell of a lot harder time figuring out they are supposed to tap an understated flat icon with no label in the top corner, the new action bar pattern, instead of a big glossy shadowed button at the bottom like earlier designs.
I've brought these numbers to Googlers before at conferences, but they just shrug and say users will get used to it. So even Google admits the current flat designs are testing poorly and that they just hope numbers will improve as users learn to look for the flat hidden icons.
Design based on function and performance removes emotions that contribute to the overall user experience. A purely engineering approach can lead to boring design, IMO.
I really don't understand the performance argument when we've been dealing with skeuo for some time. Of course, skeuo can be overdone, but in balance, it's what many users find useful.
Man here's me hoping that I hate the flat UI because it is new and not because it makes different behaviors so indistinguishable in the name of being flat.
Anecdotally, I see a strong correlation between adherence to Android style and app quality.
Rather than making a native app because {it might seem cooler | our competitor does that | marketing out-shouts the CTO if any | a Dilbert-esque CEO said "app" and no one is willing or able to educate}.
EDIT: It's easy to be dismissive of a company, occupation or field of business. Nielsen just happened to at the right place when the web became big as a commercial medium (mid-1990s) and if they get to sell expensive papers, it's because their expertise is seen by user experience designers and marketing professionals as useful.
Perhaps you would sell more software with better marketing, which, in a way, is what the people buying those papers hope to achieve.