Here is the actual report: http://electrificationcoalition.org/sites/default/files/EC_S...

Let's also not ignore the obvious conflict of interest in a group promoting electric vehicle sales trying to speak about actual statistics. As mentioned, BMW sold 172k cars, Mercedes Benz 182k, Audi 87k for total of 441k. Tesla at ~10k, 2% of above (though all ~$100k).

If you want model to model comparison, the model S clearly doing fine though, all depends on the headline you want I guess: http://money.cnn.com/2013/05/13/autos/tesla-sales-bmw-merced...