On the other hand, it's a good audience to slap an invite to open their wallets, give NerdyData $99 a month, and they'll let them use this thing that will help them make more money.
I don't think they've nailed the business plan yet, but they're on the right direction.
People who want to use their search engine for non-professional, hobbyist interests can use the free plan: 200 credits, 10 results, although it lacks some features that are interesting for web development and web marketing.
I think having the service free, or providing 90 day free trials, would help their adoption significantly at this stage in the game.
I know Patio11 would disagree, but I think trying to monetize at this stage is unwise.
Just to be clear, I'm not really suggesting that they're going to make serious money with adsense. Maybe they could cover their hosting for the time being, though.