You also say that you're not suggesting they're running a scam but at the same time you compare their outreach to a money grab.
I don't know, perhaps your arguments are very good ones and I am a heartless bastard because they don't sway me. At their root, it seems like you're saying that these guys are proposing something that violates your sense of fairness somehow. I'd be interested in seeing an argument that applies more universally, and not just that you personally find it unfair.
Myself, I think the cool thing about crowdfunding is that it's so open and free. I might personally find it frustrating or unfair that money gets allocated in a way that doesn't match my values, but too bad for me!