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Much as I would love to take all Internet advertising and its affiliate marketing extremes to some distant planet and nuke it from orbit, I'm afraid the Internet as we know it would go with it. Navigational system == search == google == advertising supported == deception and affiliate marketing fringes. What's the alternative? Search as a public service run by the NSA (oh wait...)?

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Just because you cannot see an alternative does not mean one does not exist. Furthermore, it does not imply that we should not contemplate alteratives.

But since you mentioned it, it's not unfathomable to think that NSA could help the situation. The search technology they develop, e.g. Binney's work with B+ trees, is funded with tax dollars. Maybe the public should be allowed to use it (not the data, necessarily, but the software). I wonder who would argue search technology is some sort of weapons-grade "munitions" like was claimed about cryptography.

The benefit might be a dramatic reduction in internet crime without the cost of (over) regulating the internet.

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