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Can someone help clarify this meetup's topic for me? To me, "monetization" means "extracting more revenue/sales/profit from each user"... a kind of general business issue. But it looks like this is more about virtual currency systems in game and game-like worlds. Is that right?

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My understanding is that it's around Virtual Currency trying to monetize your applications (facebook, myspace, etc). And you still monetize a 'user' as you make him buy Virtual Currency via either

i) Real Dollars. (you get the money)

ii) Doing Offers. (The Offering company pays you)

Many VC's think it's a proven model for at least Social Networking Applications. (See Offerpal Media, Peanut Labs)

I will be heading there tomorrow, so I will update you guys how it went.

Thanks!

you can use the #mnw2 to get tweets on the topic OR I'll blog the main points when I get some time.

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