NYTimes.com Apple Ads

How much do they pay for that? It's like they owned the NYT.

Also, you know you're doing something right when people click replay to rewatch your ad.

Not hacking or startup related but perhaps grounds for a discussion:

I feel pretty stupid submitting nytimes.com but this apple ad really did it for me. i don't want to spoil it but with each ad they put on the New York Times website, they step it up.