Evidently there will be a Google Edition of the Moto X as well: http://www.theverge.com/2013/8/1/4579278/google-play-edition...
But this phone still feels 90 percent Motorola, rather than 90 percent Google. Hopefully by next year they'll learn from all the criticism they're getting right now, and make a true Google phone.
The Nexus 7 seems like a much better product/value than Moto X, and that felt very much like a "Google device".