HootSuite Raises $165M Series B
techcrunch.com
techcrunch.com
I don't know the situation, but that sounds odd.
Oh that's right, they can't get funding because MBAs don't care about super laser tech or virtual reality devices, but whatever gets them the most money.
* Helped enterprise clients manage their customer service email accounts
* Helped enterprise clients manage their web pages
Eventually "social media" will just become a normal part of the internet. Just another company taking advantage of the idiocy and fear prevalent in large enterprises. "Hmm, this social media thing sounds big. We need to be involved in social media. Who can we throw buckets of money at to pretend they are helping us with our social media?"
We recently built our own social media data discovery and analytics platform, and whenever we run reports on software clients for top tweets - HootSuite is always in 1st or 2nd position. Nice market penetration there.
Plug below -
In case anyone is interested - ours is not designed to replace HootSuite but to complement it:
http://signup.itrendcorporation.com/
Would love to get some feedback from you folks.
Although my associate worked for a Angel Investing company and my main seed investor work for a investment bank, we still don't understand who get selected to get funded or not (we DO know the formal requeriments, but seemly meeting them only make possible to talk with some investors, but that is it, lots of investors will just outright ignore you)
From the article:
> And it was already profitable.
It looks like you are a game developer by looking at your profile. Sorry to be the bearer of bad news but game companies just aren't that great of an investment for investors. Game development is a hit based business and investors prefer to invest in scalable, repeatable models.
Disclosure: I am an engineer with HootSuite
Hootsuite is also not just for Twitter; they allow access and control of multiple social profiles. Granted most people use it only for Twitter, but the fact remains, they have a product people are willing to pay for.
I can't really envision a scenario where Twitter killed them, but if you can, please share.
They enter the market with a competing product.
for a classic example of how even in the most optimal scenario, the platform doesn't always win when it tries to compete with the ecosystem.
Schedule tweets are definitely awesome, we certainly are not using them enough. I assumed Companies like Buffer would be more specialized at that use case and had been meaning to check them out for that. Guess I should actually try what Hootsuite has built in.