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I'm pretty sure that SO/SX already run various promotional products, like the Microsoft Windows Phone app challenge/contest. That said, I'm also sure such promotional deals come with a set of rules to ensure SO integrity. After all, a lot of work has gone into making SO one of the best (if not the best) places to learn and interact with dev community.

Would be interesting to see how this revelation affects any dealings with Samsung...

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The Stack Overflow Microsoft app contests rewarded people for asking legitimate Stack Overflow questions. In fact some of the contest prizes were hard to obtain because they required X questions/answers with a score X or more votes. Many of the topics were sufficiently covered already, making additional questions/answers duplicative. However, this ensured that the integrity of Stack Overflow was maintained even if it did make the contest more difficult.

But it's the right way to do it!

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