Chinese scalpers booking up all Genius Bar appointments and selling online
9to5mac.com
9to5mac.com
http://kotaku.com/how-chinese-ingenuity-destroyed-salad-bars...
The group that made the most money did so by getting reservations to restaurants on Friday and Saturday nights and then selling them to groups who didn't have reservations.
I thought it was clever when I first heard about it but this type of thing is old hat by now:)
That doesn't make you a genius, just an asshole.
At a much different scale, consider warlords that sell intercepted donated food to the people it was meant to go to for free. They aren't geniuses, just massive assholes.
http://www.nypost.com/p/news/local/isle_take_that_welfare_sc...
No, it's not a soup kitchen. The point's the same. It's just people acting as parasites. Nothing brilliant about it.
Even if the TOS said you couldn't do this, it wouldn't make it illegal (in the US). The TOS is not law, and the only repercussions would be civil.
The only issue I see with that solution is, is the Genius Bar also there so advise people on which apple products to buy, hence new customers?
Also, it's not that brilliant, IMO. It is not unusual for secondary markets to spring up when the commodity is fungible and there is a supply constraint. See also: scalping sporting event and concert tickets; a practice that is also seen as a shiesty thing to do.
These scalpers are making it impossible for anyone to book a Genius Bar appointment without paying them.
Consuming a shared resource just to sell it at a profit is completely different from acting as an agent of someone else.
Once you buy the slot, you get access to it to change the name.
Scalping reservations isn't innovative, it isn't clever. It's just plain old douchebaggery. Don't be a dick, and its not a problem.
EDIT: With regards to bringing the right card, concerts and other businesses that sell tickets online with a will call option require the same card in person that you purchased with online. I don't believe it to be a burdensome requirement.
EDIT 2: @jack-r-abbit: Okay, how about requiring an Apple ID to make the appointment? And limiting the amount of appointments you can make online? Low hassle yet still effective.
EDIT (to answer the above EDIT 2): Both would be effective and easy for Apple to do if they cared. Although, requiring an Apple ID could be problematic for a person who doesn't have one, right? Admittedly, I'm not an Apple consumer myself so I don't really know what is involved in getting an Apple ID or why a non-user would need a Genius Bar appointment.