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Thanks for that. My service up until this point has been basically a giant research project from Day 1. Before I built anything, I met with firms that work in the segment I was researching both large and small. Then I built from there.

Thanks for bringing up Steve Blank again. I have the 4 Steps and I should probably revisit that in addition to his blog .

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Another post with a similar line of thinking, on testing for paying customers:

Mark Suster - Why You Need to Ring the Freaking Cash Register

http://www.bothsidesofthetable.com/2013/07/16/ring-the-freak...

Perhaps you've seen this too, about discovery of interested populations of potential users:

Paul Graham - Do things that don't scale (July 2013)

http://paulgraham.com/ds.html

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