This. I can't seem to make people around me understand this point.
The "nothing to hide" trope seems to me to be entirely based on a false dichotomy that contrasts "nothing to hide" with "unpatriotic/criminal". I think this is primarily because people lack the imagination to consider the other seedier and more lucrative uses of surveillance.
If they were confronted with these other possibilities, would your acquaintances change their thinking? Or do these other risks--for example, the risk of having an employer targeted by competitors unfairly (potentially leading to layoffs), or the risk of having a representative vote against the interests of his or her district because of blackmail (potentially leading to a loss of government services and investment)--simply not resonate?