Sucks that the vast majority of Americans don't give a shit.
I have a friend who works for a medical marijuana dispensary. It is legal in our state, but under federal law he is committing a serious crime multiple times a day. They organize their deliveries by gmail. I have warned him that they are listening, and his opinion is "they won't come for me." The fact that even today in California the federal government does in fact go after these people does not even register to him as a concern.
He will not care until he is sitting in a jail cell. Many, many people cannot be reached. This is a fact that has to be taken into consideration when trying to reach people, that _many_ people will simply _never_ be receptive.