From iPhone to iPad
jackg.org
jackg.org
This figure has always been a reference point to me: http://developer.android.com/images/fundamentals/fragments.p...
> When I go the ‘My Trips’ tab I’m hit with marketing modules telling me about fare specials and the glory of the Delta Sky Club. These have nothing to do with My Trips.
Although I agree that it feels like they originated in the marketing department, I don't agree that they have nothing to do with My Trips. If you don't have any trips, you would need to book one to interact with that section of the app. Fare specials serve as a call-to-action to do that. Also, note that these modules change based on the logged in user.
There are far better examples of "filling space for the sake of filling space" in the store.
Disclosure: I know the team that worked on the app; I worked on its iPhone counterpart.
My biggest problem, though, is with the button design. The two red buttons on the marketing modules create the strongest CTA. The strong CTA should instead be on the "Create Account" button.
Completely agree. We lost that battle, sadly.
There are far better examples of "filling space for the sake of filling space" in the store.
Like this? "Approach #2 is to fill the additional space with additional content. That’s what we did. We added a brief artist bio, a list of similar artists, and listenable tracks from the artist:"
Who is buying tickets to a concert where they don't know anything about the artist and don't have any of their music?I believe it's 4x relative to an iPhone if you go by physical screen size