Mark Shuttleworth has a net worth of $500 million and has been to space. I have doubt he'll just let the project fail.
I don't see anything stopping him from jumping in at the end, getting it to the $32,000,000 mark. He has the funds.
I don't see anything stopping him from jumping in at the end, getting it to the $32,000,000 mark. He has the funds.
EDIT Link - http://www.reddit.com/r/IAmA/comments/1j166z/hi_im_mark_shut...
Also, surely the point of this is to develop a sustainable model, as they said they want to repeat it each year. So if there is no demand, then it should be abandoned, or rethought.