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I've always assumed that perks overload the viewer from a usability perspective. If your goal is to sell bleeding edge phones and you hide that ability with a load of miscellaneous merchandise, then you might end up losing those high value purchases.

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They targeted it wrong, the early adopter bonus shouldn't have been a cheaper phone it should have been a more expensive but exclusive colourway.

You're completely right - to me the phone is worth $600-650 because that's what I could have bought it for early on.

There's no way they'll get me to shell out +$200 now. The reward system feels like penalising those who back late, rather than rewarding those who back early.

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