>> 1. Be the best at something and come inthrough the flanks. E.g the best way to edit your DropBox documents (I actually thought Dropbox would have launched a document processor by now). Coming through the flanks will remove the weight of expextation and at the same time allow people to

What's a DropBox document? I have Word documents in my Dropbox, PDFS, photos, spreadsheets. I don't have Dropbox documents.