Regarding gcb0's pointing out of the Streisand Effect:
Not only did he make the mistake of shaming a customer online, a poor customer service practice in and of itself, but he went on to repeat that same mistake by writing an entirely unapologetic article about it.
Why would I want to hire someone that doesn't know how to bite his tongue? He seemingly lacks any of the necessary social mores for interacting with even moderately challenging customers, a skill I've seen better mastered in your average drive-through window.