Secondly I get to focus on a business metric. Delivering software is boring. Delivering a report showing how much their kPI went up is fun.
Do you mind expanding on this a little? What sort of orgs are you working with for which this is a KPI?
tptacek posted a great line the other day which I stole for my personal use: "I am happy to do whatever you'd like and make whatever changes you'd like but I need to remind you that we have a fixed schedule for this project". This line concerns scheduling, but I think it could easily be adapted to deal with scope and changes.
The original meaning was, "You call the shots, but if you add a bunch of changes, we're going to slip on the schedule."
What I meant was that you could probably use a similar line, to the effect of, "I'm happy to change this to do X instead of Y, but since that's a rather major change, I may need to send you a revised quote for the feature. Would you like me to do that, or maybe do Y', which should meet most of your needs for now?"