Einstein is wrong. Here's why.

Revising and writing 25 headlines to find the perfect one

                         != 

Doing the SAME thing over again and expecting different results

I feel Einstein would be in the camp of reiterating often, much like Edison's "I failed 10,000 times" quote.

[edit: formatting]

It's not clear the origin of the starting quote. It's attributed to Einstein but apparently there is no evidence. It's also attributed to many famous people. See: http://en.wikiquote.org/wiki/Talk:Rita_Mae_Brown