BMW's New Electric Car Is Just Like a Tesla, Only Much, Much Worse
slate.com
slate.com
Secondly:
"All I can say for now is, let's hope it drives better than it looks."
Exactly, you haven't even driven it. This article is a waste of time.
Offering loan backup vehicles, a backup gas tank, etc. are not necessarily "shortcomings" or "apologies", they're things to make the vehicle a little more affordable and a little more practical. They're things that're needed to soften the transition to greater EV adoption.
If these things are apologies, Tesla made a really really big apology by pricing its first vehicle (the Roadster) way, way outside even the moderately rich class's price range.
As much as I like the Model S for its design and performance, I wouldn't bet on Tesla taking over any meaningful market share from the big manufacturers anytime soon. Tesla built something beautiful, but it's so far out of reach for such a large majority of people, I can't make more of it than a very nice curiosity.
I have a better comparison: suppose I had $70K to blow on a new car, the price of the base Tesla S, the least expensive version available, I could by myself a petrol-based car that would be miles ahead of the Tesla S in about every way imaginable except environmental impact.
The author asks the question, "How does the i3 compare to the Tesla S?" That's the least relevant question I can think of in this context. The i3 is the furthest thing from a Model S that you can find. One is a compact "city car", while the other is a premium sports saloon.
A much more interesting question is, why did BMW choose to avoid the Model S altogether? BMW's opening salvo from their "i" program is a compact city car (i3) and an ultra-coupe (i8). Where's the i equivalent of the 5-series. Why attach the 3 moniker to their city car instead of saving it for a yuppie-accessible sedan?
The entire alignment of the i program has created a lot of questions for me as a BMW enthusiast. I appreciate what the i3 is, and there is some incredible technology therein (CFRP anyone?), but I cannot figure out why BMW chose to release a Leaf/Volt competitor (in form factor, not in price), rather than something that slides in just beneath the Model S.
Imagine the i design aesthetic applied to a car that is more along the lines of a 3-series in proportion and size; a smaller i8 with 4-doors and a little less rakish profile. Combine that with the jaw dropping interior design found in the i3, and you'd have the car that most of us who grew up drooling over early-90's concept cars would line up to buy. Instead, BMW has built a car that appears to target a very limited number of metropolitan markets. I just don't get it.
Everything about this car screams that it was designed for a niche of electric car "weirdos", and not for regular people that may prefer electric vehicles over gas-powered ones.
The fact that they're also making available a regular engine that can be installed along the electric one also shows what BMW thinks about electric cars.
(At least for a cheap EV)
Bit of a gamble though...