It never took off because I was a scrappy student in the middle of nowhere (Italy) and 180$+/month for a dedicated server somewhere in PA was hurting my savings. I ran the prototype for a few months and then I decided to go back to my engineering classes. Sometimes I have the feeling that if I were born in SV I could've built something serious out of it.
It's either a stupid idea or a brilliant multimillion dollar idea for someone who isn't working off of their mother's old Dell.
The other one is : http://domainexchanger.net - a site for exchanging unused domain names.
In retrospect, if I had kept it going for the past 15 years, I'm sure it'd be a big business now.
This is where a good partner would have helped a lot !