Doubt it. If firms could analyze and deconstruct the purchasing decisions and preferences from such 24/7 feeds, it will just allow them to more efficiently funnel money from the consumer to the top. The lower income market is intensely profitable, mostly due to the limitation of choice a disenfranchised person has.

It's disconcerting that, literally knowing everything about you, puts advertisers in a position to accurately target you in insidious ways.

Advertising is incredibly good at convincing people that they need [product] as it is. Assuming the 'rational actor' theory ever treaded water, this sinks it.

It does seem like the logical progression for Google and friends. What will be interesting is how such invasive monitoring will be pitched as innocuous. People seem to be a-okay with corporations mining their data, though.