Streak Brings Mail Merge to Gmail
blog.streak.com
blog.streak.com
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That said, I think it’s a useful thing! I don’t know why mail merge isn’t a lot more readily available. I don’t know why my email clients don’t allow me to list a bunch of email addresses as if they were all in their own “To:” fields; that is, multiple recipients with BCC-like blindness to each other.
In regards to the second point, that's exactly what this is. You're right that it's strange it doesn't exist, and that's an opportunity for us :)
Google Apps Business/Education customers enjoy a 2000 daily limit btw :) http://support.google.com/a/bin/answer.py?hl=en&answer=16685...
Agreed that the blog post makes this look more complex than it should be but after reading through it carefully, most of the screenshots are for edge cases or unique features. The basic "replace first names and send" is pretty straightforward, maybe just highlight that in a separate blog post?
I don't believe this is possible from tout (although they do have a great product overall).