Why Startups are Going Back to Sending Physical Mail

blog.lob.com

12 points·harryzhang··7 comments

Might be nice to show references for the statistics you list - especially considering you stand to gain clients and profits for providing the services you're offering.

They are at the bottom of the post and specifically cited in posts as well where relevant

Those aren't references. They're just indications of the source of the data. A reference would be a full link to the particular article and page that contains this data.

Just chiming in. This post lacks data. If you're going to quote those publications, you have a duty to link to your sources.

I can very easily say something like "$MYCOMPANY is the undisputed leader in the $INDUSTRY. Everyone else in $INDUSTRY is faking their technology".

Source: New York Times, WSJ and TechCrunch.

Fair enough guys. An oversight on my part. Links have been added to bottom of post to specific articles.

And now I've upvoted this post. :)

Marketing is, to a lesser extent, about counter-programming. So, when everyone is doing online, do print, or radio. I started doing physical mail campaigns two years ago because the response rate was much higher if you did a high-end item. But that naturally means doing it as a smaller scale. Your mileage may vary as I think everyone is onto it now. I've received 2-3 fairly unique physical offers in the mail in the past two months.

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