Not even that. Even games on Steam are routinely priced at retail and left there for years. Civ V, for example, was still $70 last time I checked.
And no, I didn't buy it :)
Update: Just checked - Released 24 Sep 2010, $69.99
And no, I didn't buy it :)
Update: Just checked - Released 24 Sep 2010, $69.99
Anno2070 DLC has a 700% markup in Australia.
The solution to it is price tiering as opposed to being able to price whatever in whatever country.