<a very small amount> increased by "311%" is still a <very small amount>, this is a way to oversell numbers, imho.
The rest of the article is not bad, shame about the title.
Well...maybe. What are the numbers? If you converted 4 people on 1000, the 95% confidence interval runs from 0.2% to 1%. The difference between 1 conversion in 1000 and 4 in 1000 isn't significant.
But if you converted 40 on 10,000 (vs. 10/10,000), that is significant. So if you've got big numbers to back up your tiny conversion rate, you should just write that into the blog post to silence these sorts of critiques. You don't even need to be specific -- saying that your N is of a certain order of magnitude would be enough to make most reasonable people take you seriously.
BTW, the article gets this right, its the title of the blog post that leaves out the crucial information.
Is Netflix considered SaaS? Perhaps my mental definition is way off on scope of SaaS. Honest question, not trying to be sarcastic
On the other hand, Google Calendar, Gmail, etc are providing software and would probably be considered SaaS products. You're providing the content and Google is providing the means of managing it.
Hard to imagine what 99.5% of the traffic is doing on the website.
Or it's ~0.3% of the population. That's a tiny number!
It really depends on context.
Woah, that's even tinier.