As mathematical queries give by far the most impressive results, this is essentially just a very elaborate advertisement for Mathematica -- just as NKS was.
Mathematical queries aren't the most impressive results because those have already been around in things like mathematic/maple/matlab for years. Symbolic integration is cool, but typing in ISS, and getting the current position of the international space station is cooler.
NKS? Just curious.
A New Kind of Science
A New Kind of Science--it's a new scientific philosophy championed by Wolfram, and also the title of his book on the subject. A couple informational URLs: