Wolfram Alpha: Watch the launch live @ 7pm CDT (video)

I suppose this could be like watching Nascar... you hope for the best but if there is a terrible accident it's sort of what you were expecting?

Heh, maybe it won't get taken out by tornadoes before they get it launched. That would REALLY be a terrible accident.

So they launch on Friday. Uhm.

What about the biggest no-no of the PR business - no important activity on Thursday or Friday since you can make a way better bang in the beginning of the week ?

(edit) Oh .. nevermind, they are going live during next 48 hours, so it should in fact get to a fully up and running state Monday morning.

It already has quite a bit of hype out in the wild so I don't think launching on Friday will hurt them too much.

If anything I think a Friday launch will help since hopefully traffic will be lower on sat/sun and they can maintain the service and prepare it for massive traffic during the week.

He's a scientist not Guy Kawasaki...

so, this is live now: http://www.justin.tv/wolframalpha

but the video stream keeps dying after 10 seconds, for me.

Friday launch in the mid-evening. Are they trying to downplay any service failures?