Subbable (Kickstarter for YouTubers)

Subbable is a new venture by Hank and John Green (collectively, the Vlogbrothers) functioning as an answer to the problem that advertisers seemingly only care about the quantity, not quality of views.

Here's Hank Green's intro video about it: http://www.youtube.com/watch?v=-dYlbz77uzI

And John Green's original problem statement video: http://www.youtube.com/watch?v=CHSX2-pTw3Q