> Maybe thats why most non-technical / non-design founders I have known seem to really just be about the money.

Not to pick nits, but I think the dichotomy you're setting up here is silly. Business administration or leadership are skills as technical as coding or design, and if done correctly, can be more so.

With that in mind, there's an art to making money. Just churning over cash in the short term doesn't have that. Building a brand that can last for a century takes a genius.