Sorry that was a new shirt taken out of a box before we took a last minute photo. None of my other shirts were like that...
It will probably come down to unbelievable consistency, ease of use / UX and customer service. As long as pricing is reasonable, you can win biz if the aforementioned is awesome. Have you looked into using a provider that uses non-toxic, eco-friendly detergents? Gotta push that hard and can run a premium level for it.