"Nature does not wish to hinder communication between scientists. For that reason, different embargo guidelines apply to work that has been discussed at a conference or displayed on a preprint server and picked up by the media as a result. (Neither conference presentations nor posting on recognized preprint servers constitute prior publication.)
Our guidelines for authors and potential authors in such circumstances are clear-cut in principle: communicate with other researchers as much as you wish, but do not encourage premature publication by discussion with the press (beyond a formal presentation, if at a conference)."
Looks like they say "It's okay to talk among scientists, but don't talk with the media at all until we've released it. We'll pull your paper if you do."