We used a crystal that is normally opaque (not see-through) and fired laser beams at it because, well... it seemed like fun! Apparently the laser beam affected the crystal and made it see-through but only for a narrow range of light frequencies (e.g. think of a filter that only allows one colour of light through). Then we thought Hey, we know how to make this here crystal see-through for a particular wavelength of light (think 'colour' if wavelength doesn't work for you). What if we (1) made it see-through with the laser, (2) shone some of that colour light in and then (3) turned off the laser so that it's no longer see-through. I wonder what happens? <time passes> zOMG! We trapped light!
In other words, I do think it's possible to get the message across without needing to refer to 'quantum' anything. However, this article is from NewScientist and the intended audience is likely to be vaguely familiar with concepts of superposition via stories of Schrödinger's cat [1]