And how do you scale something like this that seems to require 1 db call per user per second minimum? Is this something memcached would be good for? (I don't really know much about it yet)
I'm interested b/c I made a little clone that I'd like to turn into . . . something, maybe a facebook app: www.dealbattles.com. It's a Ruby/sinatra app right now that uses JQuery .post and .load to display the counters and update based on bids. You can't really use it right now because buying credits is tied to my paypal sandbox acct.
If anyone's interested in helping, I'm listening.