First, it's global from day one. So we have a much lower volume of overall queries to start with. However we've already made connections in the UK, India, US, & Dubai (where we're based).
Second, opportunities are public and shared. This is a huge no no with HARO look at this link for example: http://www.publiseek.com/opportunity/seeking-new-stories-for...
Third: any content creator (not just reporters) can use it. That includes movie producers (product placements), event organizers (speaking opportunities), etc.
Also we're putting a bit more focus on design/branding. Hope this answers your question. Do you use HARO?
But what are your thoughts on Ryan Holiday from American Apparel and what he said about media manipulation via HARO and other sources:
http://www.forbes.com/sites/davidthier/2012/07/18/how-this-g...