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Comment by EGreg | Hacker News Reader

So this piece is publicity for Publiseek?

How is Publiseek different from HARO?

Hi Egreg, I'm going to go ahead and say that yes it is. In the sense that every piece of content you share online with your name on it is publicity.

That includes that instagram photo of a great day at the beach, that blog post you wrote about reaching your 50th paid user, or a retweet of a hacker news article about lisp.

In each case you're saying look, that's me, that's what I do, and that's what I stand for.

It's called content marketing. And everyone is doing it if they're aware of it or not.

Agreed. And nothing wrong with it! (As long as you mean what you post.) So how is Publiseek different from HARO?

Hey Egreg, I've met Peter Shankman and love what he's done with HARO. However we're doing a few things differently.

First, it's global from day one. So we have a much lower volume of overall queries to start with. However we've already made connections in the UK, India, US, & Dubai (where we're based).

Second, opportunities are public and shared. This is a huge no no with HARO look at this link for example: http://www.publiseek.com/opportunity/seeking-new-stories-for...

Third: any content creator (not just reporters) can use it. That includes movie producers (product placements), event organizers (speaking opportunities), etc.

Also we're putting a bit more focus on design/branding. Hope this answers your question. Do you use HARO?

I signed up but I hardly use it. Mostly because I created a filter for the emails and rarely check them. There are great opportunities there.

But what are your thoughts on Ryan Holiday from American Apparel and what he said about media manipulation via HARO and other sources:

http://www.forbes.com/sites/davidthier/2012/07/18/how-this-g...

Tweeted you :)

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