I think they've had it for a while. It really is the place to go to watch cable or international sports live.
Not sure if it's a great sign for the future when your startup is internationally recognized as the place to go for copyright infringement. Several firms have held this title before and they have a short life.
It's a whole lot better than no one noticing.
I wouldn't like to bet my business on getting bought out by people who think I am stealing from them.
Until the inevitable lawsuit happens...
Company's like Zuffa (UFC) have already started cracking down on JTV their ppvs were once a common thing, now they are removed pretty swiftly.