There are features that set us apart from other products, but most importantly - following our desire to build something fast, intuitive and where you don't need to change your habits - we wanted Loom to have the potential to become the default photo app. One example: we learnt that most people have some kind of structure for photos (folders on an external hard drive, etc.) and they would like to be able to preserve that structure. We give users that option with Loom.