Performance Startup Torbit Acquired by WalmartLabs
torbit.com
torbit.com
But: Shame that Insight is going away. WalmartLabs is a great home for you guys, but I would have loved to see you succeed with the product. Can you tell us something about the reasons for this aquihire?
PS: I'll keep on wearing your shirts ;)
The blog post makes it clear this is a tech acquisition and not just an aquihire.
So then lets replace 'aquihire' with aquisition, the question stays the same: Can you tell us something why you let WalmartLabs buy the tech instead of continue building the product?
What the heck is Walmart doing with all these acquisitions? I'm guessing there's some sort of internal champion with a decent amount of power trying to assemble a nice little lab, decently-financed far away from HQ?
...actually, the truth is that they are probably terrified of Amazon's online retail business (which is probably about as toxic to normal retail as Walmart's brick-and-mortar mega stores are).
Walmart Labs is actually far away from the HQ that is far away from the HQ. Walmart Corporate split off Walmart.com into a separate group in the Bay Area because there wasn't enough tech talent in Bentonville, Arkansas to meet their needs. Walmart Labs is now a split of a split, in a separate zip code than the Walmart.com offices (but still Bay Area).
http://www.webperformancetoday.com/2012/02/28/4-awesome-slid...
Sounds like a great fit for Torbit, reading that deck last year made me instantly respect the team at work @ Walmart.com